
PCs on the downfall:
- iPad can no longer be considered a niched- volume of sales in its first 2 years places it within an order of magnitude of all PCs sold.
- iPhone, Android, iPad as the new entrants into personal computing have a combined volume that is higher that PCs sold in the same period [approx. 358 million vs. 336 million excluding Macs in 2011]
Three Phases or Eras
1975-1991: Emergence & rapid growth but also multiple standards and experiments
1991-2007: Microsoft Dominates
2008 - 2012: iPhone & Derivatives Dominate